The Gouden Spreekbuis (‘golden megaphone’) is an award granted to mortgage lenders in recognition of improved communication, image and service. ABN AMRO has shown the greatest degree of improvement over the past year, and visibly does its best to help consumers.
The Gouden Spreekbuis (‘golden megaphone’) is an award granted to mortgage lenders in recognition of improved communication, image and service. ABN AMRO has shown the greatest degree of improvement over the past year, and visibly does its best to help consumers. ABN AMRO’s strong position derives mostly from the bank’s improved image and the progress that it has made in the standard of its service. The judges were impressed. “ABN AMRO realise that homes are an ideal vehicle for introducing sustainability into financial services. The bank is also ambitious: eventually, it wants all of its homes to have energy label A. ABN AMRO has investigated what factors prevent clients from taking steps toward sustainability. Not only does ABN AMRO finance the investment, it also makes the process as easy as possible by facilitating for parties that realise sustainability. What makes ABN AMRO’s sustainability efforts extraordinary is that the bank is not keeping this initiative to itself, but is making it available to the market as a whole. That is a sign of leadership.”
Director of Intermediary Sales of ABN AMRO, Ilse Veldman comments, “Having ended as runners-up three times, we’re proud to be taking home the Gouden Spreekbuis this time. ABN AMRO is grateful for the appreciation and trust that it evidences. The judges explicitly referred to our efforts to make it easier for both clients and advisors to improve the sustainability of their homes. That’s something that we’re working on all the time, and we’re incredibly proud what we’re doing. We look forward to further improving our services with and for the independent advisors that we work with.”
The Gouden Spreekbuis award is an initiative of market research firm Blauw Research. The Gouden Spreekbuis Lenders 2018 award ceremony took place at Mortgage Tech event held at the Wicked Grounds in Amsterdam. Guests included directors, marketeers and product and communication managers from the largest mortgage lending organisations and the broker channel in the Netherlands.
The nominations were decided based on the findings in the Imago Blauwdruk Hypotheekverstrekkers 2018 report on the mortgage sector. The winner was then selected by a panel of professionals made up of Dorine van Basten (national mortgage grader Nationaal Hypotheek Label), Nico Stolwijk (Dutch Homeowners Association Vereniging Eigen Huis), Michel Meijer (consultancy firm Van Bruggen Adviesgroep) and Ed Peelen (University of Amsterdam). Image is determined by the views of advisors that do not have any business relationship with the mortgage lender concerned, and the standard of service by the opinions of advisors that work with the mortgage lender. Other factors include the extent to which lenders actively help brokers to find solutions for clients and actually prioritise consumer interests. The other nominees for the Gouden Spreekbuis were BLG Wonen and ING. Further details about the nominees and the winner are available in the judges’ report.